Unlocking Growth Via Geo-Fencing for Competitive Conquest
Bridgetree doesn't just report results, they uncover insights that change how you think about your customers-VP of Marketing
A national rent-to-own retailer with nearly 3,000 stores across the United States was exploring new ways to acquire customers in an increasingly competitive market. While traditional marketing channels were well understood, leadership wanted to evaluate whether geo-fencing could effectively conquest customers from competitors. Just as important, they wanted to learn how to optimize the strategy for future growth.
Bridgetree partnered with the retailer to design and execute a geo-fencing initiative across a diverse mix of large and small markets. The engagement combined operational execution with advanced measurement to ensure results were both actionable and credible. Bridgetree's work included:
Managing the deployment of rotating creative assets across tight timelines
Precisely activating geo-fenced ads in competitive locations
Applying Bridgetree's proprietary GeoLift methodology to identify high-value audiences
Rather than relying solely on digital metrics, Bridgetree compared financial outcomes in markets that received the advertising to carefully matched control markets to provide a clear view of incremental lift.