
Retail
We help retail brands turn real-time behaviors into right-time actions, whether that’s re-engaging a lapsed shopper, converting a high-intent browser, or personalizing the loyalty journey.
From smarter segmentation and predictive modeling to rapid activation and performance measurement, everything we do is built to move fast, scale easily, and deliver real results. And where AI’s on the roadmap, we get your data ready then build custom tools that fit your workflow and keep your organization moving faster.
A single view of customer
Bridgetree’s identity resolution and unification services bring together online, offline, and first-party data into a single, trusted view. From CRMs and CDPs to purchase history and behavioral signals, we connect the dots so every interaction feels personal.
Personalization at scale
Gone are the days of batch and blast. We use unified profiles, behavioral signals, and real-time triggers to deliver personalized content at scale across email, SMS, digital, and direct mail so every interaction feels relevant, timely, and built around the individual.
Measurement & attribution
With measurement strategies built in from the start, every message becomes an opportunity to learn and improve. We feed performance data right back into your models so your targeting sharpens over time.
Customer acquisition
Find and connect with more shoppers who look like your best customers. We use first-party data, enriched profiles, and predictive modeling to identify the customers most likely to convert, then activate with precision across every channel.
Retention & reactivation
A customer gone quiet isn’t always a customer lost. We combine transactional data, engagement signals, and predictive modeling to flag churn risks, identify next-best offers, and strengthen reactivation efforts. The result? Customers who keep coming back.
Audience insights
To understand what actually moves your customers, we go beyond standard demographics to identify rich audience insights that help improve relevance, target smarter, tailor offers and grow customer value at every step.

