Analytics with purpose.
Answers with impact.
You can’t optimize what you can't see. That’s why our analytics practice is focused on helping marketers make sense of what’s really happening and answer the questions that matter most: Who should we be talking to? What’s actually working? Where should we go next? When you decode the story your data is telling, decisions come faster, campaigns perform better, and your strategy stays grounded in what works.
Customer Analytics
We turn raw audience data into a living story that shows you not just who your best customers are today, but how they arrived, where they’re headed, and what will keep them coming back.
Decile & Decile Migration Reporting
Demographic & Purchase Profiles
Geographic Reporting
Lifecycle Analysis
Customer Segmentation
Targeted Data Modeling
Instead of building broad models that try to do everything, we design purpose-built analyses to answer specific business questions. By zeroing in on the data that matters for each use case, we help you avoid noise, reduce complexity, and get to decisions faster.
Incrementality
Sales Modeling
Churn Scoring
And More
Predictive Analytics
Stop wasting budget on low-value customers. We identify the highest-ROI prospects and recommend the next best move so every dollar works harder:
Propensity to Respond
Propensity to Purchase
RFM Modeling
Next Best Action
Attribution and Media Mix Modeling
Performance Measurement
Your time is too valuable for vanity metrics. We measure what matters focus on the insights that translate directly into action:
Multi-Touch Attribution
Media Mix Modeling
Incrementality & Lift Analysis
Real-Time Dashboards
Automated Reporting
Data Visualization
When data gets complex, the right visuals turn confusion into clarity. We design dashboards, reports, and visual tools that don’t just show data, they tell a story that's easy to see, share, and act on.
Interactive Dashboards
Custom Reports
Advanced Charting and Graphics
Data-Driven Narratives